Sam North

Content and SEO lead

Sam combines more than a decade of hands-on cannabis cultivation experience with six years working across content, SEO, and digital strategy.

After moving from cultivation into cannabis writing in 2020, his role developed beyond editorial content to encompass SEO, content strategy, and search-led digital growth. His experience now spans editorial and educational content, search-led website strategy, and the use of performance data to guide how content is structured, developed, and improved. Central to his work is a passion for cannabis education, helping to destigmatise cannabis through clear, accurate, and accessible information.

Since 2023, Sam has focused predominantly on the UK medical cannabis sector. At Glass Pharms®, he leads content and SEO, helping shape the company’s website and organic search strategy while communicating the science, technology and expertise behind its approach to pharmaceutical cannabis cultivation.

Articles by

On Your Farm BBC R4

By Glass Pharms | 22/03/2025

Profile of Glass Pharms on BBC R4 Click to Listen Charlotte Smith visits a glass house where a tomato grower (Richard Lewis, MD) and a chemist (James Duckenfield, CEO) have combined their expertise to set up a state-of-the-art nursery producing medicinal cannabis. James Duckenfield and Richard Lewis saw an opening in the market for high tech, high quality production of the crop, which is grown under licence, with the process closely regulated by the Home Office.At a secret location in the English countryside, cannabis plants are cultivated and harvested every day. The facility produces flowers for pharmaceutical use and cost £26...

Coverage on BBC Radio 4

By Glass Pharms | 21/03/2025

Richard Lewis (MD), James Duckenfield (CEO) on BBC Radio 4Our thanks to BBC Radio 4 for their keen interest in our innovative farming techniques and medical cannabis in the UK. Snipit today and full coverage this Sunday.

Art of Cannabis

By Glass Pharms | 14/03/2025

Coverage in Business Focus Magazine

Westminster Debate

By Glass Pharms | 31/01/2025

Our thanks go to Jim Shannon MP for leading a debate in Westminster Hall on medical cannabis attended by two representatives from Glass Pharms. We heard powerful stories of success where medical cannabis has changed people’s lives and associated distress caused to patients from the financial burden and prejudice from poorly briefed police forces. Minister of State for Health, Karin Smyth MP responded with a prepared statement on behalf of the government. The government response focused on the need for more research rather than on improving availability for medicines with well understood safety. View the debate here: https://parliamentlive.tv/event/index/acaa5a0c-1e98-4557-b8a2-925aab7c9a02?in=13:30:00 We have...

CBPMs could save NHS £4B

By Glass Pharms | 23/10/2024

Allowing CBPMs to be prescribed on the NHS for chronic pain could save the NHS almost £4B per annum, according to a study by York University, part-funded by Glass Pharms. We hope that NICE will review their study from 2019 which used assumptions of medicine cost which are not consistent with the current market.James Duckenfield, CEO of Glass Pharms, “Despite medicinal cannabis being legalised in 2018, there are still only a few NHS patients receiving unlicensed cannabis-derived medicines. We hope that NICE will review the evidence from this Health Economic Analysis and adapt its guidance accordingly. Now is the time...

Releaf + Glass Pharms

By Glass Pharms | 22/10/2024

Releaf + Glass Pharms agree landmark dealReleaf and Glass Pharms have agreed on a landmark multi-million pound deal that will see it grow 145kg of cannabis flower per month to supply CBPMs for Releaf's patients.Glass Pharms' continuous manufacturing facility will support the rapid growth of Releaf's clinic, believed to be the fastest growing in the UK.

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