Content and SEO lead

Sam combines more than a decade of hands-on cannabis cultivation experience with six years working across content, SEO, and digital strategy.

After moving from cultivation into cannabis writing in 2020, his role developed beyond editorial content to encompass SEO, content strategy, and search-led digital growth. His experience now spans editorial and educational content, search-led website strategy, and the use of performance data to guide how content is structured, developed, and improved. Central to his work is a passion for cannabis education, helping to destigmatise cannabis through clear, accurate, and accessible information.

Since 2023, Sam has focused predominantly on the UK medical cannabis sector. At Glass Pharms®, he leads content and SEO, helping shape the company’s website and organic search strategy while communicating the science, technology and expertise behind its approach to pharmaceutical cannabis cultivation.